Business and Financial Operations Occupations

Market Research Analysts and Marketing Specialists Salary in the United States

DOL-verified data from 66,319 government filings, with BLS survey comparison.

DOL Median Salary
$59,342
BLS median: $76,950
DOL Median Salary
$59,342
From 66,319 DOL filings
BLS Median Salary
$76,950
BLS OEWS 2024 survey
Total Employers
26,137
Companies with DOL filings
Total Employment
861,140
Estimated US workers (BLS)

DOL Filings vs BLS Survey

What Employers File with DOL

$59,342
DOL-Filed Salary Range
$17,347$45,448$59,342$80,000$3,712,404

This figure comes from 66,319 employer filings with the US Department of Labor under legal obligation. Employers file this salary when sponsoring workers for PERM green cards or H-1B visas.

What BLS Says the Market Pays

$76,950
BLS Survey Salary Range
$42,070$56,220$76,950$104,870$144,610

This figure comes from the BLS Occupational Employment and Wage Statistics survey of 861,140 establishments. This is an independent survey-based estimate of what all workers in this occupation earn.

DOL-filed salaries are 22.9% lower than BLS survey data, which may reflect that sponsored positions concentrate in high-cost locations or experience-intensive roles.

Salary Distribution

Top Paying Employers for Market Research Analysts and Marketing Specialists

Ranked by median salary from DOL filings
RankEmployerMedian SalaryFilingsvs Market
1EVERSIGHT$250,0007+224.9%
27TH SENSE RESEARCH$200,0005+159.9%
3Meta Platforms, Inc$180,65025+134.8%
4Micron Technology, Inc.$175,0005+127.4%
5SITO MOBILE, LTD$170,0005+120.9%
6Forrester Research, Inc.$170,0006+120.9%
7Epic Games Inc$170,0006+120.9%
8Premier Nutrition Company, LLC$160,0005+107.9%
9Bristol-Myers Squibb Company$151,09011+96.4%
10Heineken USA, Inc.$151,0005+96.2%
11DoorDash, Inc$147,50011+91.7%
1284.51 LLC$146,2698+90.1%
13Boomi LP$145,0005+88.4%
14Aetna Resources LLC$145,00010+88.4%
15VISA USA$145,00013+88.4%
16PricewaterhouseCoopers Advisory Services LLC$140,00010+81.9%
17ServiceNow, Inc.$137,6965+78.9%
18AllianceBernstein L.P.$137,5007+78.7%
19Dun & Bradstreet Inc.$137,3486+78.5%
20FACEBOOK MIAMI, INC.$137,2975+78.4%
21Veritas Group, Inc.$135,5009+76.1%
22TOUGH MUDDER LLC$135,0005+75.4%
23JP MORGAN CHASE CO$135,0009+75.4%
24PHOTON CONSULTING, LLC$135,0007+75.4%
25Citrix Systems, Inc.$135,0009+75.4%
26Celgene Corporation$133,0005+72.8%
27PayPal, Inc.$132,80891+72.6%
28AstraZeneca Pharmaceuticals LP$132,5007+72.2%
29Jet.com,Inc.$131,4918+70.9%
30STABLES BRAND MANAGEMENT & DISTRIBUTION$130,0007+68.9%
31Sunway Communication Inc$130,0007+68.9%
32Eyeview$130,0005+68.9%
33Rakuten USA, Inc.$130,0005+68.9%
34Informatica LLC$130,00013+68.9%
35Credit Suisse Securities (USA) LLC$130,00010+68.9%
36Ancestry.com Operations Inc.$128,0009+66.3%
37Microsoft Corporation$127,900850+66.2%
38CITICORP CREDIT SERVICES, INC.$127,50015+65.7%
39JEWISH NATIONAL FUND-KEREN KAYEMETH LEISRAEL, INC.$127,0005+65%
40Okta, Inc.$127,0006+65%
41Facebook Inc.$125,722259+63.4%
42NOKIA INC.$125,6447+63.3%
43NVIDIA Corporation$125,6166+63.2%
44CA, Inc$125,43615+63%
45Twitch Interactive, Inc.$125,0005+62.4%
46EBAY MOBILE LABS$125,00010+62.4%
47Citicorp Credit Services, Inc. (USA)$125,0006+62.4%
48WAL-MART ASSOCIATES INC.$125,00029+62.4%
49Mondelez Global LLC$123,3005+60.2%
50DIRECTIONS RESEARCH, INC.$122,5006+59.2%

View all companies hiring Market Research Analysts and Marketing Specialists

Salary by Metro Area

Metro AreaMedianvs NationalFilingsEmployers
Menlo Park, CA$125,000+110.6%16936
Redmond, WA$124,100+109.1%49538
East Hanover, NJ$123,106+107.5%167
Thousand Oaks, CA$114,500+92.9%608
Mountain View, CA$112,000+88.7%465108
Mettawa, IL$109,200+84%183
Los Gatos, CA$107,198+80.6%167
Corning, NY$107,000+80.3%341
Redwood Shores, CA$106,288+79.1%273
Playa Vista, CA$106,000+78.6%297
Cupertino, CA$104,666+76.4%10925
Belmont, CA$103,522+74.4%106
Bellevue, WA$103,251+74%29381
Foster City, CA$103,188+73.9%5021
Round Rock, TX$102,690+73%32415
San Bruno, CA$102,440+72.6%5818
South San Francisco, CA$98,100+65.3%10831
Palo Alto, CA$96,074+61.9%283121
St. Paul, MN$95,000+60.1%146
Benton Harbor, MI$95,000+60.1%111
Redwood City, CA$95,000+60.1%19774
Secaucus, NE$95,000+60.1%127
BASKING RIDGE, NJ$92,000+55%2111
Summit, NJ$90,000+51.7%128
Sunnyvale, CA$89,690+51.1%336145
Brisbane, CA$89,096+50.1%145
Research Triangle Park, NC$89,045+50.1%123
Boulder, CO$88,000+48.3%2914
San Jose, CA$86,298+45.4%614262
Detroit, MI$86,201+45.3%2012

Salary by State

StateMedianvs NationalFilings
Washington$100,534+6.6%1,431
Nebraska$69,514+25%2,472
Delaware$66,000-33.1%159
Idaho$62,813+6.4%26
Massachusetts$60,696-35%2,173
California$60,000-35.3%12,713
Tennessee$60,000-7.3%261
New York$60,000-34.7%9,461
Arkansas$60,000-7.5%79
Maine$60,000-17.5%11
Connecticut$60,000-20.3%375
New Hampshire$60,000-11.2%39
Colorado$59,571-26.2%357
North Carolina$58,254-24.7%395
Texas$56,264-13.3%2,758
Minnesota$56,035-31.2%234
Michigan$55,000-19.3%477
Illinois$55,000-24.5%1,892
New Jersey$55,000-35.4%2,445
North Dakota$54,808-11.9%5
Oregon$54,662-33.8%133
Pennsylvania$54,300-16.7%694
Ohio$54,080-20.3%463
Vermont$54,000-27.4%5
Wisconsin$54,000-16.9%143
District of Columbia$52,250-37.3%358
Virginia$52,000-34.9%956
Alaska$51,750-17.8%15
Iowa$50,586-24.8%61
Rhode Island$50,586-34.8%89
Maryland$50,000-32%546
Indiana$50,000-21.1%199
Kansas$50,000-19.7%63
Georgia$49,500-34.4%721
Utah$48,000-26%123
South Dakota$48,000-22.2%3
Arizona$48,000-28.1%135
Nevada$46,350-26%115
Missouri$46,280-28%195
Florida$46,000-40.6%2,800
Wyoming$45,500-20.2%5
West Virginia$44,054-12.4%5
Kentucky$43,264-27.2%78
New Mexico$43,082-28.4%16
Hawaii$42,000-36.2%80
Louisiana$41,360-27.8%67
Alabama$41,050-25.9%132
South Carolina$40,000-39.5%117
Mississippi$39,050-32.1%18
Oklahoma$35,500-40.2%66
Montana$34,694-48.1%5

Salary Trend - DOL Data

Education Requirements

From PERM filings

For Market Research Analysts and Marketing Specialists positions, 53% of PERM filings required a Bachelor's degree, 39% required a Master's degree, and 7% required no formal degree.

Education by Top Employer

Most common minimum education from PERM filings
EmployerMost Common EducationMedian Salary
GOOGLE LLCMaster's$118,000
Microsoft CorporationMaster's$127,900
Deloitte Consulting LLPNot specified$70,000
Facebook Inc.Master's$125,722
Mediterranean Shipping Company (USA), Inc.Not specified$39,000
Dell Marketing L.P.Not specified$105,000
Infosys LimitedNot specified$66,497
Dell USA L.P.Not specified$109,575
Cisco Systems, Inc.Master's$104,666
Uber Group, PLLCMaster's$90,053

Salary by Industry

Same occupation, different industries (NAICS)

The highest-paying industry for Market Research Analysts and Marketing Specialists is Information (Technology) at $82,697. The lowest-paying industry with significant hiring is Transportation and Warehousing at $50,107.

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make?

Based on 66,319 DOL filings, the median salary for a Market Research Analysts and Marketing Specialists is $59,342, ranging from $45,448 to $80,000.

What is the highest salary for a Market Research Analysts and Marketing Specialists?

The 90th percentile salary is $144,610 according to BLS data.

Which city pays the most for Market Research Analysts and Marketing Specialists?

Based on DOL filings, Menlo Park, CA offers the highest median at $125,000.

Does this data include all Market Research Analysts and Marketing Specialists salaries or only visa-sponsored workers?

DOL filing data covers positions where the employer filed for PERM green card sponsorship or an H-1B visa. These filings represent a subset of all Market Research Analysts and Marketing Specialists positions. We compare this data against BLS OEWS data which covers all workers in this occupation.

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Source: US Department of Labor, Office of Foreign Labor Certification (OFLC) public disclosure files (PERM Form ETA-9089 and LCA Form ETA-9035), and US Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS). Salary figures represent employer filings and government survey estimates, not individual worker pay.